BatteryPark.TV is committed to protecting the online privacy of visitors to our website. The policy set forth below (this “Policy”) applies only to the website and online services provided by BatteryPark.TV. The purpose of this Policy is to inform you about the types of information we gather about you when you visit our website, how we may use that information, and how we disclose it to third parties.
1. INFORMATION THAT WE COLLECT
At various locations on our website, such as in registration forms, surveys, and polls, we may request that you supply us with “personal information,” such as your name, email address, mailing address, home or work telephone number. You will hopefully know when we are collecting personal information, because we attempt to collect personal information only when you voluntarily submit it to us through our online forms and questionnaires. Although you do not have to provide us with any information to visit our website, you may not be able to fully utilize all of the services on our website if you choose not to provide certain information. If you do choose to give us personal information through our website, we will collect and retain that information.
When you use our website, we may also collect “non-personal information.” We consider “non-personal information” to be information that, by itself, cannot be used to identify or contact you personally, such as demographic information (your age, gender, income, education, profession, zip code, etc.). Non-personal information may also include technical information, such as your IP address, the type of browser you are using, the websites you visit immediately before and immediately after you visit our website, and other anonymous data involving your use of our website. Non-personal information may also include information that you provide us through your use of our website, such as the terms you enter into the search functions of our website. We reserve the right to use or disclose non-personal information in any way we see fit.
You do have control over cookies. Most browsers can be set to notify you when a cookie is being placed on your computer. Most browsers can also be set to refuse to accept cookies, although this may affect your Internet experience. You can also erase cookies that are already on your computer. For more information about working with cookies, you should consult your user manual, FAQ, or “help” function of your specific browser and operating system software.
We also may use “web beacons” (also often referenced as “clear GIFs”, “clear pixals”, “web bugs”, “1×1 GIFs”, or “1×1 pixals”) which are tiny graphic image files, imbedded in a web page in GIF, jpeg or HTML format, that provide a presence on the web page and send back to its home server information from your browser, such as the IP address, the URL of the page on which the web beacon is located, the type browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server. We may use web beacons to collect non-personal information about your use of our website and the websites of selected sponsors and advertisers, and your use of special promotions or newsletters. The information collected by web beacons allows us to statistically monitor how many people are using our website and selected sponsors’ and advertisers’ sites. Our web beacons are not used to track your activity outside of our website or those of our sponsors’. We do not link non-personal information from web beacons to personally identifiable information without your permission.
2. — — USE OF INFORMATION WE COLLECT Our Services and Website
We use your personal information to provide you any services that you may request or require, to communicate with you and to allow you to participate in online surveys. We use aggregated non-personal information about our users to understand our website’s demographics, such as the percentage of male and female users, the geographic distribution of our users, the age ranges of our users, a combination of these or other demographics. We may also use the personal or non-personal information we collect to analyze how our website is being used, and to improve the content of our website, and marketing and promotional efforts.
If you send us an email with questions or comments, we may use your personal information to respond to your questions or comments, and we may save your questions or comments for future reference. However, aside from our reply to such an email, it is not our standard practice to send you email unless you request a particular service that involves email communications, you otherwise consent to being contacted by email and to send you information about products and services which we believe may be of interest to you. You will have the opportunity to subscribe to an electronic newsletter that will send information about our website or our advertisers to your email address. However, we will provide you with the option to change your preferences and opt-out of receiving those communications. You may request at any time that we not email you in the future by clicking the “unsubscribe” link which is included at the bottom of any email that you receive from us. If you unsubscribe, we will make reasonable efforts to discontinue these email communications as soon as practicable.
3. DISCLOSURE OF INFORMATION TO THIRD PARTIES
Except as specifically set forth in this Policy, we do not share your personal information with any non-affiliated third party without your permission. We may disclose aggregate information, such as demographic information, and our statistical analyses to third parties, including advertisers or other business partners. This aggregate information does not include your personal information.
Affiliates and Non-Affiliates
We may, however, share your personal information with certain websites that are controlled by us, or under common control with us (our “Affiliates”), such as websites operated by our Affiliates, so that they and we can offer you products and services that may be of interest to you. Please refer to our Affiliates’ privacy policies for details regarding how they handle your personal and non-personal information.
We sometimes engage unaffiliated businesses to assist us in providing you certain services. For example, we may use third parties to provide advertising, marketing and promotional assistance, provide email services, or facilitate our online services. In those instances, we may need to share your personal information with them. We require these companies to use your personal information only to provide the particular product or service and do not authorize them to use your personal information for any other reason.
We sometimes offer promotions in conjunction with a third party sponsor. If you choose to participate in one of those promotions, we may share your information with the sponsor if they need it to send you a product or other special promotion they offer.
Business Transactions Involving BatteryPark.TV
As BatteryPark.TV continues to develop, we may buy, sell or combine with other businesses. If so, personal and non-personal information that we or other businesses have collected will likely be transferred as part of the transaction. If we sell a business, we will attempt to ensure that requests made of us regarding email communications will be honored.
Third Party Advertisers
We use third-party advertising companies to deliver specific advertisements to you, which appear on pages throughout our website. These companies collect non-personal information about your visits to our website and other websites in order to provide advertisements about products and services that may be of interest to you. These companies may also aggregate your non-personal information for use in targeted advertising, marketing research, and other similar purposes. These companies may place their own cookies on your computer. If you want to prevent a third-party advertiser from collecting and using this information, you may visit each third party advertiser’s website directly and opt-out.
We may disclose personal information when we are required or requested to do so by law, court order or other government or law enforcement authority or regulatory agency; to enforce or apply our rights and agreements; or when we believe in good faith that disclosing this information is necessary or advisable, including, for example, to protect the rights, property, or safety of BatteryPark.TV, our users, or others.
Our website is not designed for use by children without their parent’s supervision. We ask that anyone under the age of thirteen not submit any personal information through our website. We do not knowingly collect any personal information from children under the age of thirteen, and therefore we do not knowingly distribute such information to third parties.
6. SECURITY OF THE INFORMATION WE COLLECT
The security of your personal information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. However, there is always some risk in transmitting information electronically. The personal information we collect is stored within databases that we control. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. However, we cannot guarantee the security of our databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet.
7. ACCURACY OF THE INFORMATION WE COLLECT
Any questions you may have regarding this Policy, the accuracy of your personal information or the use of your personal information, or any requests that we correct, update, or remove your information in our databases, should be directed via email to firstname.lastname@example.org
After receiving a request to change your information, we will make reasonable efforts to ensure that all of your personal information stored in databases we actively use to operate our website will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable. However, we reserve the right to retain in our archival files any information we remove from or change in our active website databases. We may retain such information to resolve disputes, troubleshoot problems and enforce our terms and conditions of use. In addition, it is not technologically possible to remove each and every record of the information you have provided to us. A copy of your personal information may exist in a non-erasable form that will be difficult or impossible for us to locate.
This Policy is effective as of January 1, 2009. We reserve the right to change this Policy at any time, and will post any changes to this Policy as soon as they go into effect. Please refer back to this Policy on a regular basis.